- #ADAPT AND THRIVE MEANING HOW TO#
- #ADAPT AND THRIVE MEANING PRO#
- #ADAPT AND THRIVE MEANING PROFESSIONAL#
I can hear the objections as to how much time that will take already. It’s really not all that difficult, you’ve just got to want to do it. Write about those things, talk about those things in video or on social channels, present on those topics at industry events-make a name for yourself in the industry you’re immersed in. Think like your customers, understand the challenges they face.
#ADAPT AND THRIVE MEANING PROFESSIONAL#
Focus on finding a point of professional expertise and building knowledge, and a reputation around it. Instead of focusing exclusively on pushing products and meeting sales quotas (both of which are still important), make time every day to work to build a personal brand and expand a personal network.
#ADAPT AND THRIVE MEANING PRO#
What’s a sales pro to do? Sell less, and listen more. In fact, for salespeople looking to increase their income even as traditional jobs inevitably dwindle, those networks will increase the speed-to-market and speed-of-sale, making them an invaluable part of the sales process rather than a dispensable one. For many salespeople, having a reputation as a credible subject matter expert (and problem solver), forming solid relationships-especially those with high-level decision makers-will be the keys to thriving as the profession shifts. In a world powered by technology, reputation, personal relationships (and a strong network) are the most valuable currencies of all.
The importance of the human touch isn’t decreased by the advancement of technology. How Salespeople Can Stay Relevant (Even When Sales Go Digital)
Don’t fret, though-it’s far from the end of salespeople as we know them! In fact, focusing on what technology can’t do (and getting really good at it) is a solid starting place to staying relevant. More importantly, they’ll adopt the mindset that their jobs will be replaced within the next several years and adapt their sales strategies (and their career paths) accordingly. Smart sales pros (read that: sales pros who want to still be around in five years) will embrace change at every turn. There’s clearly a lot these technologies can do in the world of sales. In fact, AI already takes the sting out of scheduling, fuels B2B lead generation efforts, and answers customer questions through the likes of chatbots. They’re all part of a suite of technologies meant to simplify and streamline processes, saving companies time and money while bringing extra value to consumers. Naturally, these projections aren’t exactly good news for salespeople who focus heavily on the traditional method of sales-i.e., personally nurture leads and move prospects through the funnel, preferably to close.Īt the core of this digital shift is the tech dream team: AI, machine learning, and automation. By analyzing data from McKinsey, HBR also found 40 percent of time spent on sales activities could be automated by technologies currently available-which, of course, get smarter every day. A Changing ProfessionĪccording to Harvard Business Review, by 2020, customers will manage their interactions with a business without interacting with an actual human a staggering 85 percent of the time. AI and automation loom on the horizon in a profession already so steeped in change, can salespeople adapt and thrive? Yes-and here’s how. Add to that the fact that social selling wins over cold-calling almost any day of the week, and now there’s even more to complicate the mix.
#ADAPT AND THRIVE MEANING HOW TO#
Why? Customers are in control, they know how to find the information they seek and they are super far along in the buying process before they are ever interested in sitting through your online demo. Not only is there an entirely new set of rules, it’s almost an entirely new ballgame. The sales process is so different today than it was a decade ago. The shifts are widespread, impacting everyone from those in the C-suite to the sales team. The workplace is changing, and technology is the catalyst.
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